tinalikesdesign.com

I joined this re-brand project for the world-class engineering company, Keysight Technologies, with the agency team, Huge Inc.; As a Visual Design Lead, I provided Art Direction and Design for the brand and their current website re-design.

My focus was on creating a brand that projected a sense of prestige and future-forward thinking throughout the engineering industry. Keysight is a well-known company in the engineering world, likened to that of Apple or Nike, their design needed to reflect that.

Client

Keysight Technologies

Industry

Engineering Technology

Service

Brand Identity & Website Design

My Role

Art Direction, Graphic Design, Web Design, Style of Photography

Project inspiration and design direction

This concept was inspired by the graceful simplicity in the movement and shape of electromagnetic waveforms and ellipses. Reading and interpreting waveforms are the very essence of an engineer's day-to-day when testing and collecting data. Engineers use hardware called 'oscilloscopes' to observe the shape, frequency, amplitude, and other characteristics of electrical waveforms.

This concept also utilizes Neomorphism design to emulate the feeling of buttons and controls on oscilloscope hardware. Neomorphism involves creating digital elements that appear to be slightly raised or extruded from the background, giving them a soft, shadowy, and realistic appearance. Neomorphism seeks to strike a balance between realism and minimalism, using subtle shadows, highlights, and gradients to create a three-dimensional effect.

Keysight Technologies

Other work