I’m a strategic creative thinker with experience and knowledge that goes far beyond making attractive design. I’ve earned a reputation for talent, speed and visual intuition that high-levels of self-driven internal fire, a passion for purposeful design and many years of experience in all the right places have graced me with. Attractive design doesn’t necessarily mean functional or effective design — if you can’t use design to work for you to advertise, inform, inspire and convert those who interact with it then it’s just a piece of abstract art without intention, end goals or purpose. Of course there’s nothing wrong with abstract art, but when you need design to work for you to promote, sell and convert there has to be strategy involved. Amplifying your businesses power, consumer-facing, through visuals, is not only something I’m very good at but it’s something that I love to do. So let’s have some fun and take your marketing to another level.
Manage the creative process from concept to completion. Translate marketing objectives into clear creative strategies. Lead and direct the creative team in the production of marketing collateral. Ensure visual communication and brand standards are met. Oversee client pitches and proposals. Oversee profitability, deliverables, timelines and budgets. Meet with clients or upper management to explain campaign strategies and solutions. Review work, troubleshoot and provide feedback to creative teams.
Determine how best to represent a concept visually. Determine which photographs, art, or other design elements to use. Develop the overall look or style of a publication, an advertising campaign, or a theater, television, or film set. Review and approve designs, artwork, photography, and graphics developed by other staff members. Talk to clients to develop an artistic approach and style. Coordinate activities with other artistic and creative departments. Develop budgets and timelines. Present designs to clients for approval.
Develop and build customer relationships, pitch, attract and close additional business to clients. Manage client inquiries on info and other requests and follow-up in a timely manner. Host client on-boarding meetings, strategy meetings, presentation of design work. One-on-one’s with clients regarding work we are doing for them.
Planning, executing, monitoring, controlling, and closing of projects. This includes managing, reviewing, and prioritizing the day-to-day project activities with an objective to stay on time and under budget, as well as managing the project resources. Oversee entire project life-cycle, providing guidance on the overall strategic direction.
Researching and sourcing vendors, requesting and evaluating quotes, assessing capabilities, negotiating contracts, making payments. Building vendor relationships and representing well even if I choose not work with them.
Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations. Set specific marketing goals that align with the overall direction and business goals. Develop and maintain digital campaigns to increase web traffic. Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI. Forecast market trends. Research market to identify new opportunities. Generate innovative ideas to promote our brand and our products. Use customer feedback to ensure client satisfaction. Ensure brand alignment to increase brand awareness and equity.