Pop seeks to offer drumming sticks with a refined sound quality. “Incisively brighter harmonics,” are the seasoned musicians words for a honed, bouncy, pop. In other words, “these sticks have some sound game.” Bright colours and stark photography reveal a sense of bold, edgy, fun. Elegant fonts paired with fine-tuned visual simplicity speak a trickle of that upmarket feel. The charasmatic “pop” timbre these sticks showcase is something I want the consumer to buy into and never forget.
November 16, 2016