This campaign was designed to bring awareness to a young couple venturing to Zambia, Africa on a missions trip. The campaign was also to bring in financial and prayer support for the couple on their journey to Africa. Animal cut-outs were given as a take-home to those who donated as a thank-you and a reminder to pray for the couple. Each animal represented a different dollar amount in donations. For example the elephant was given to anyone donating any amount under $25.00, the gorilla to any amount between $25.00-$49.00 and the giraffe going to those who donated any amount above $50.00. Thank you messages were written on bookmark-sized cards by the couple and were given to those who offered support. The posters were hung around the couple’s local church.
February 22, 2016